Sustainability
Protecting the Arctic we call home
We built this company on Lapland's nature — the least we can do is protect it. Sustainability isn't a page on our website; it's how we run every tour.
We built this company on Lapland's nature — the least we can do is protect it. Sustainability isn't a page on our website; it's how we run every tour.
In spring 2025 Experience Tours was awarded the Sustainable Travel Finland (STF) label — Visit Finland's national programme for travel companies that follow responsible and sustainable practices. The label isn't bought; it's earned by completing a structured development path, meeting its criteria and committing to a continuous improvement roadmap.
In practice, that means someone independent has actually checked how we run things — not just our environmental habits, but how fairly we treat our team and how much we give back to the community.
Verified environmental, social, cultural and economic sustainability — audited criteria, a public commitment, and a roadmap we renew continuously. Awarded spring 2025. About the STF programme ↗
As an official Visit Rovaniemi partner and a locally owned company, our sustainability work supports the community we come from — spending stays local, jobs stay local. Our listing on visitrovaniemi.fi ↗
Wildlife respect, protected-area compliance, and leave-no-trace conduct on every single tour.
Sensible routing, energy-efficient vehicles and responsible group sizes to keep emissions per guest down.
Locally owned, locally guided, locally supplied — our spending stays in Rovaniemi.
Above-industry-average guide pay and real investment in our team's wellbeing and rest.
We cap groups so viewing spots stay quiet and undisturbed — for the nature and for you.
Unlimited mileage doesn't mean careless mileage. Our guides read space-weather and cloud forecasts to drive directly to clear skies instead of circling blind.
We keep respectful distances from wildlife and follow all protected-area regulations in the national parks and wilderness areas we visit.
Vehicles, maintenance, catering, gear — we direct our spending to Rovaniemi businesses whenever possible.
Most of our guides are Rovaniemi locals. We pay above the industry average and invest in wellbeing and recovery — sustainable tourism includes the people who make it.
Join an STF-certified aurora hunt run by locals who plan to live under these skies for the rest of their lives.
Explore The Northern Lights Tour