About Experience Tours
Born in Rovaniemi. Built on quality.
A small, family-owned company from the Arctic Circle — founded in 2019 on one idea: travellers deserve an authentic local experience where quality comes first.
A small, family-owned company from the Arctic Circle — founded in 2019 on one idea: travellers deserve an authentic local experience where quality comes first.
Experience Tours is a small, family-owned tour company founded in 2019 by locals born and raised in Rovaniemi, Lapland. We started with a simple thought: visitors to our hometown should get a genuine local experience — not a conveyor belt, but a night out with people who actually grew up under these skies.
That thought still runs the company. We stay deliberately small, we put quality before volume, and most of our guides are Rovaniemi locals who know Lapland's back roads, weather patterns and quiet places the way only locals can.
Founded and run by people born and raised in Rovaniemi — and most of our guides are locals too.
Small by choice. We'd rather run one exceptional tour than three average ones.
Clear guarantees, real reviews, verified numbers. If we can't deliver, you get your money back.
We pay our guides above the industry average and invest in their wellbeing — rested guides run better tours.
Most of our guides are Rovaniemi locals — people who learned these roads and skies long before they guided them.
Every guide is trained in space weather, cloud forecasting, aurora-hunting strategy and night photography before their first tour.
We pay above the industry average. Guiding is skilled work, and we treat it that way.
Aurora hunting means long nights. We invest in our guides' wellbeing and recovery, because an alert guide finds the lights — and drives you home safely.
"We can't control the sky. What we can control is who's driving you under it — and that they know exactly what they're doing."
— Matias Koski, CEO
Awarded the national STF label in spring 2025 after completing Visit Finland's structured sustainability programme — a promise to our guests and to the Arctic environment. Read more on our Sustainability page.
An official partner of Visit Rovaniemi, the city's destination marketing organisation. See our listing on visitrovaniemi.fi ↗
Experience Tours is a small, family-owned company founded in 2019 by locals born and raised in Rovaniemi, Finland. It is independently owned and operated — not part of any chain.
Most of our guides are Rovaniemi locals, and every guide — local or not — completes thorough training in space weather, cloud forecasting, aurora hunting and night photography before guiding their first tour.
Local ownership, quality over volume, and honest guarantees. We hold the Sustainable Travel Finland label, we're an official Visit Rovaniemi partner, and we're rated 4.9/5 across 760+ traveller reviews with a 95% Northern Lights success rate.
Our office is at Pekankatu 7, 96200 Rovaniemi, Finland. Group tours depart from Korkalonkatu 23 (bus stop next to Pub Uitto) in the city centre. Reach us at info@experiencetours.fi or WhatsApp +358 44 242 6326.
Join Rovaniemi's highest-rated aurora hunt — guided by locals, backed by a money-back guarantee.
Explore The Northern Lights Tour